Brian Halligan is an entrepreneur and author. He is CEO and co-founder of HubSpot, an inbound marketing and CRM software company based in Massachusetts. Brian also teaches designing, developing and launching successful products in an entrepreneurial environment at MIT’s Sloan School of Management. I thought I’d pick his brain about leadership, diversity & inclusion, scaling a people-focused business and the problem with marketing funnels. Enjoy!

🎧 Listen to this episode https://bit.ly/brianhalliganspotify

0:22 – 7:31 the impact of COVID19
7:32 – 13:36 humble leadership & ego in the software industry
13:37 – 20:00 the LTV/CAC Ratio & getting your pricing model right
20:01 – 25:40 running a people business
25:41 – 28:33 black lives matter and inclusion
28:34 – 32:57 dealing with criticism

— 30:27 – 30:43 dog interruption —

32:58 – 35:50 things Brian is not good at
35:51 – 40:50 why success is a better teacher than failure
40:51 – 43:20 acquiring PieSync, a Belgian company
43:26 – 45:36 combining online and offline marketing
45:37 – 49:13 why marketing funnels are broken

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Magali De Reu hosts Techmag, a show where she looks into the soul of a different person every week. From entrepreneurs to CEOs, innovators to techies: as a storyteller she delves into each guest’s personal story, coming up with refreshing and enlightening insights. The bilingual show airs episodes in Dutch and English.
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