Are fat funnels good, even for medical professionals?
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Every smart marketer knows that customer retention is about much more than marketing. So today we’re talking to a head of product. She happens to be Ruth Guthoff-Rechnagel from Doctor Care Anywhere and, as you can guess from the name, she’s been pretty busy during the current Covid-19 period.
So busy that, she says, her funnels are fat. In this episode Peggy Anne Salz and John Koetsier chat with Ruth about marketing, product, and — of course — retention.