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Content strategy in content marketing for SaaS
– What is content strategy?
– A framework to think about content strategy in marketing funnels.
– A real-world example to pull it all together.
Content is not just blogs or case studies. It’s everything a prospect sees and hears.
Content is the meat of both your marketing and sales funnel. It is the critical element that facilitates you to smoothly take your prospects from one stage of the funnel to next.
In this talk, learn the difference between customer journey vs the buyer’s journey.
Not only you’ll see how to connect the dots between the customer’s thought process with your funnel, but also a framework that can make even a mundane thing like an umbrella, standout and attractive to prospective customers.
Jennifer Burke is a Digital experience professional, content specialist with over 15 years of experience.